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Wendy Lewis – Founder/Editor in Chief
In 2008 she founded BeautyintheBag with her daughter Eden Lipke as a mother-daughter undertaking and it blossomed to take on a life of its own. Wendy is also the author of 11 must-have books for beauty junkies with a passion for keeping up with the trends, including Plastic Makes Perfect: The Complete Cosmetic Beauty Guide (Orion), and America’s Cosmetic Doctors and Dentists (Castle Connolly Medical). She has been featured in W, New York Times, Daily News, New York Post, ELLE, London Evening Standard, You Mail on Sunday, Harpers Bazaar and many other magazines and newspapers in the US and Europe, and has appeared on CNN, CNBC, GMTV, BBC, WNBC, Today Show, and more.