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Bellatorra Executive Vice President Jason Smith
In his new role, Smith will be responsible for creating, communicating and implementing the vision, mission and overall direction of Bellatorra Skin Care. He will oversee the conception and execution of the brand’s strategy to guide the direction of the company, and meet its profitability goals. In order to do so, Smith will leverage his past experiences in marketing and brand management as well as international business and finance. Smith has a deep understanding of the external and internal competitive landscape, opportunities for expansion, customers, markets and new industry developments and standards.
“This is an exciting day for Bellatorra. From the beginning, Jason Smith’s extensive experience in luxury skin care made him an ideal candidate for the EVP position,” says Nathan Halsey, CEO of Bellatorra Skin Care LLC. “Our shared vision for growing Bellatorra to be a leader in our niche marketplace is absolutely aligned and we are fortunate to have Jason join our executive team.”
Mr. Smith joins the company with over 20 years of experience in the fashion and beauty industries, and is the former Vice President of Brand Management for elite beauty brand RéVive Skincare, where he dramatically increased brand exposure and awareness through PR efforts, expanding the brand’s website capabilities, growing the brand’s international retail presence and increasing the company’s overall net worth. Smith also managed pre-eminent model management company, Boss Models, as Chief Operating Officer and Chief Financial Officer. During his 13 year tenure at Boss Models, he was instrumental in creating what is now known as the male super model.
“I am thrilled to be joining the executive leadership team at Bellatorra Skin Care at this point in its young life as a luxury beauty brand. The launch of this advanced anti-aging system represents a truly exciting time for developments in skincare technology,” says Jason Smith, newly appointed EVP for Bellatorra Skin Care LLC. “This is a great opportunity to build the brand and bring skincare innovations to consumers worldwide.”