Jim Morrison

JIM MORRISON
FORMER PRESIDENT OF  L’OREAL, REDKEN, L’OREAL LTP, MATRIX, LOGICS AND KERASTASE.

Mr. Jim Morrison served as the Chief Executive Officer of Sexy Hair Concepts, LLC and was employed at CorpHQ Inc., in the position of Director of My Personal Salon. He is the Vice-Chairman of Luxe Beauty Holdings, Inc. Mr. Morrison is Director of My Personal Salon, Over the last decade, Mr. Morrison has had a profound impact on the American professional beauty industry.

In the industry’s history no other executive has had the level of financial responsibility or breadth of organizational experience as Jim. His devotion to and success within the professional beauty industry is unmatched. He began his career in sales. At age 28, while at Matrix, he became the youngest executive to lead a selling organization of a multi-million dollar salon industry company. Jim proceeded to work on the founding of Graham Webb Professional hair care and rose to President and Chief Executive Officer. Graham Webb became one of the most successful companies in the beauty industry. In 1991 he joined L’Oreal with the objective of transforming the underdeveloped U.S. business unit into an international global force. Mission accomplished. In 1993, he orchestrated L’Oreal’s acquisition of Redken, the largest acquisition in the history of the professional salon industry at that time. As President of Redken, sales increased from $90 million to $130 million in five years. 

In 1997 Jim was promoted to President of all of L’Oreal’s salon divisions. By masterminding L’Oreal’s 1999 acquisition of Matrix, he successfully manifested the company’s pursuit of leadership in the U.S. market and positioned Corphq Inc. for the globalization of Redken and Matrix. Jim was named President of the combined organizations of Redken, L’Oreal, L’Oreal LTP, Matrix, Logics and Kerastase. During his eight years leading L’Oreal’s U.S. salon divisions, annual wholesale shipments rose from $29 million to $500 million. He founded the Salon Association and currently serves a key role in the beauty industry as president of the American Beauty Association.