Bellatorra Executive Vice President
In this role, Smith is responsible for implementing the vision, mission and overall direction of Bellatorra Skin Care. He oversees the conception and execution of the brand’s strategy to guide the direction of the company, and meet its profitability goals. In order to do so, Smith leverages his past experiences in marketing and brand management as well as international business and finance.
Smith has a deep understanding of the external and internal competitive landscape, opportunities for expansion, customers, markets and new industry developments and standards.
Mr. Smith joined the company with over 20 years of experience in the fashion and beauty industries, and is the former Vice President of Brand Management for elite beauty brand RéVive Skincare, where he dramatically increased brand exposure and awareness through PR efforts, expanding the brand’s website capabilities, growing the brand’s international retail presence and increasing the company’s overall net worth. Smith also managed pre-eminent model management company, Boss Models, as Chief Operating Officer and Chief Financial Officer. During his 13 year tenure at Boss Models, he was instrumental in creating what is now known as the male super model.