From Madison Avenue to Shanghai, China
Our story begins in 2016 with the launch of our first product line, the Torra48 Luxury Collection. The line debuted in Barneys New York flagship store on Madison Avenue in New York, before expanding nationally to other Barneys stores as well as other top luxury retail partners and 5-star hotel spas.
The Torra48 Luxury Collection was the first skin care product line that utilized a nanotechnology time released delivery system of active ingredients. The Torra48 Delivery System was devloped by Bellatorra and is still used to this day in every Torra48 product in Bellatorra's luxury collection.
In 2019, Bellatorra took the Torra48 Collection to China, launching in Shanghai December 2019 and expanding to all China Tier I cities by 2021.
While in Asia, Bellatorra's product development team discovered the brain wave technology of Binaural Beats and the health benefits that can result from implementing it into daily awareness practices. They explored how to apply this technology to beauty, eventually leading down the path of restorative "beauty sleep" and then ultimatly the development of the Bellatorra Sleep System.
After a successful debut in China, being named Newcomer Product of the year by the Beijing Spa Association, Bellatorra is excited to launch this breakthrough product in the U.S. marketin beginning in early 2022.
100+ Media Features
The Bellatorra Torra48 Delivery System has been in over 100 media publications since launching.
Top Selling Eye Cream
Our Anti-Aging Eye Cream was a Barneys New York Top 10 selling eye cream three years running.
Newcomer Product of Year
Bellatorra Sleep System was honored by Shanghai Spa Association for best new product 2021.